Shireen West

Biography

Shireen West is a People Manager at Intuit, leading a remote team of Live Assisted Bookkeeping Experts who help small and mid-sized business owners manage their books with professional guidance in QuickBooks Online.  Known for data-driven coaching, tailored career development, and building collaborative, high-performing teams, Shireen has more than 30 years of accounting and bookkeeping experience and holds a B.S. in Accounting from Florida A&M University. She is an Intuit Certified Bookkeeping Professional and QuickBooks ProAdvisor.

Sessions

1. Scale Smarter: The Tools That Grow With Your Business Presented by Intuit

   Wed, Nov 4, 2:15 PM – 3:15 PM CT

   Track Artificial Intelligence

   Growth breaks the systems that got you started. Spreadsheets stop keeping up. Manual work eats your week. Decisions slip because you cannot see your numbers. In this session, we show you how the right tools help entrepreneurs, founders, and small and mid-sized business owners scale. Hear a moderated panel on when to upgrade your tools, what to automate first, and the next step as your business grows (including Intuit Enterprise Suite). Then watch a live demo of AI doing real work: invoicing, categorizing transactions, and answering cash flow questions in plain language. Every attendee leaves with a unique code to start a trial and test it on your own business.